G A M E C H A N G E R S
NAACP Strategic Plan for a 21st Century
For more than a century the National Association for the Advancement of Colored People has worked to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Inspired by the force and commitment of The Call of 1909, which denounced the growing oppression of people of color and mobilized thousands to work to bring this discrimination to an end, the NAACP seeks to establish a strategic direction as it embarks on developing The New Call for the 21st Century.
In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century.
The five NAACP Game Changers below address the major areas of inequality facing African Americans that are the focus of the NAACP’s work.
Making these game changers a reality requires the Board of Directors’ leadership, broad outreach in venues such as regional and state conferences, an effective program to educate national, state, and local leaders about the plan and participation of the units.
The program for units contains clear messages regarding strategies and plans and will provide training so that members can adapt the aims of the plan to the needs of their community and move it to action. Member feedback will be brought into national level discussions in order to identify the resources and support needed for members to be successful in their local communities.
NAACP Staff will continue to work closely with members, providing training, support, and expertise on the Game Changers and will periodically review work plans to ensure alignment with local needs.